A new exhibition is up and running

For those of you who didn’t join us for the opening of Guitars Of The Stars, I can tell you it went really well. As you all know, there are no guarantees of the outcome of any creative work. You can only do what feels good for yourself and hope that others will enjoy it to. And of course, as always, do the absolute best you can.

Claes “Clabbe” af Geijerstam is the owner of the 50 guitars on display in the exhibition but also guest curator of the exhibition Guitars Of The Stars. He did such an amazing job and together with the rest of the team we can say that we are really proud of the exhibition.

We are now currently walking down the stairs every day to our new exhibition room, there is an elevator, but I still want to go down the stairs instead just to hear the sound of the guitar clips in the screens and see the beautiful handcrafted guitars. It’s a big inspiration everyday. I’m also still struggling with the few chords I have learned on my own lovely Fender Squire that I got as a gift from Guitars the Museum in Umeå.

As I wrote earlier, we are working hard on the new big permanent exhibition opening in May. I’m so thrilled with doing this since it has been a request from our visitors since we opened the museum back in -13.

My future plans as we speak is that after May I need to go in to our warehouse and totally dig myself down in to all the fan items we have got from so many of you during these 5 years. They need sorting and to get into our archive lists. Absolutely amazing with all the hearty collected items and it really triggers me to maybe start planning for a “Wall of Fans”-exhibition. Here we can show everything from big oil paintings of ABBA to knitted trousers for Agnethas baby boy or just all these amazing stories that originates from the music of ABBA. Let me know if you think it’s a good idea.

More good news is that there now is a ABBA The Museum Foundation. This way both the former members of ABBA, their friends, old colleagues and fans etc can donate their items to the foundation so that we sooner or later will own all our items to display in the museum.

Sad news is that Frida and Bennys hairdresser from the 1970thies Elisabeth Hofstedt recently passed away in a heart failure. I got to know Elisabeth when she came with us on tour 1979 in the US. Photos of her and her hairdressers stuff is in the museums display of the “Dressingroom”. RIP Elisabeth.

Finally, we would love you to help me and the museum to scan the market for more ABBA items. I know there are original costumes and other related stuff still out there and we would love to have it to place another piece of the puzzle about the life and work of ABBA and after 1982 as well.

All the best for now,


Welcome to our first Curators Corner

A big welcome to you who found your way to this little corner of our new website. This is the first Curators Corner where I’ll be writing about new things that is happening in the museum or other places related to us. Also maybe ventilate some issues with you, dear friend of ABBA The Museum, ask for advice, answer questions etc.

I have had the pleasure of meeting so many of you during those years since I started back in 2008. Here in Stockholm, but also in London, Sydney, Melbourne, Prague and Budapest. Fun meetings where I have learned so much just by talking to you whether you are a die hard fan, medium fan or just a happy visitor. Thanks for that!

This year in May the museum will celebrate 5 years here at Royal Djurgården. It has been very exiting years and so much we have learned and so much we have in front of us. For those of you who visited us when we set up the ABBAWORLD exhibition at Earls Court in London 2010 knows that a lot is still the same in the museum but so much has also changed.

Since we started 2013 we have had around 1.5 million visitors, more than 70% of them comes from abroad. This makes me and all of us so happy. It means that we are doing it right. And yes, you can definitely say that people would come anyway because it’s a museum about ABBA but I believe that we have done it in such a way that people wants to come back. You can’t see and do all at one visit can you? Also the fact that we change, build new or plan ahead for new interactions seems to attract visitors a second and a third time.

Swedish Music Hall of Fame, that we shared space with from opening, moved to a new place last year because they needed more space, as did we. A happy divorce, if there is one!

So, now we have more space and we really have been listening to what our visitors wants to see in the museum in the future. So in May we will open a new permanent exhibition based on what visitors has been asking us to show. We are quite exited about this. Björn and set designer Bengt, his sidekick Anna has been amazing collaborators in creating this exhibition and I also have the best guest curator…guess who?

But first in line is our new temporary exhibition Guitars Of The Stars. ABBAs long time friend and sound engineer on the tours Claes “Clabbe” af Geijerstam is a true collector of exquisite signature guitars since many years. I asked Claes last spring if we could do a little exhibition with them and he was happy to do this. Claes is also guest curator here to assist me in the planning of the layout. We also have some tips and tricks of the trade from the experts at Guitars The Museum in Umeå. January 25th is the opening of  this temporary exhibition and I hope that you can come, sooner or later. But don’t forget to put May in your calendar. The five-year jubilee of ABBA The Museum and the opening of our big new permanent exhibition.

Last but not least, the museums new director after me is my best sidekick ever, Caroline Fagerlind. She is doing the job so very good and we are all happy to have her behind the wheel!

All for now my friends, stay tuned and take care.

Best regards,
Ingmarie, Creative Director and Curator at ABBA The Museum