Press release 2018-05-07

ABBA The Museum opens a new permanent exhibition!

FOLLOW THE STORY OF THE MEMBERS FROM 1982 UNTIL THE PRESENT DAY – THE NEW EXHIBITION OPENS TO THE PUBLIC ON MAY 8th 2018!

36 years have passed since Sweden’s most successful music export stopped playing together, but these days their songs are listened to more than ever before. ABBA The Museum celebrates its 5th anniversary in 2018 and is marking the occasion by opening a new interactive exhibition with 15 new attractions.

The new exhibition at ABBA The Museum begins with a film produced by Jonas Åkerlund, with material from all four members’ own projects from 1982 until the present day. The various attractions include the Chess display (where visitors can try their hand at conducting the Gothenburg Symphony Orchestra in an interactive experience to the score of Chess or One Night In Bangkok), the Mamma Mia! display (where visitors can virtually help Donna paint a door and window shutters), and the BAO display (where visitors can dance to the Benny Anderssons Orkester as it is projected on the wall). The exhibition also features special displays dedicated to the careers and solo projects of the four members after 1982, with video clips, live performances and newly recorded interviews.

–  “We depict the musicals, solo albums and films through the use of both digital and analogue techniques. In true ABBA The Museum style we create imaginative settings and tell the story with exciting interactivity,” says Ingmarie Halling, Creative Director/Curator, ABBA The Museum.

–  “Some music never dies – it multiplies, is the best way to sum up the new interactive exhibition, which will be an important complement to the existing attractions at ABBA The Museum. The pop sensation that was ABBA remains a never-ending source of musical inspiration, and it is only right that we have a permanent exhibition dedicated to the worldwide achievements of the band’s members. This exhibition will provide a huge boost, not only for the museum itself, but for the whole of Djurgården as a tourist attraction in Stockholm. I heartily welcome visitors from all corners of the globe to ABBA The Museum on May 8th 2018,” says Mattias Tengblad, Managing Director and Group CEO, ABBA The Museum at POP House Stockholm.

For interview requests, press images or further information, please contact:

Stephanie G. Bonn, Zap PR Telephone: +46 (0)8 661 11 75 Mobile: +46 (0)70 77 56 110 E-mail: stephanie@zap-pr.com

About ABBA The Museum

SOME MUSIC NEVER DIES – IT MULTIPLIES, ABBA is one of the world’s most successful pop groups having sold more than 380 million albums. ABBA The Museum is more than just a normal museum – it is a place where you can really be part of the group’s success story and experience the feeling of being the fifth band member. Get up on stage with ABBA, sing karaoke in the Polar Studio and dance in a music video. ABBA’s spectacular outfits, gold records, original items and much more are also on show.

You are welcome to take a look at: www.abbathemuseum.com

About POP HOUSE

POP HOUSE is located on the island of Djurgården in the heart of Stockholm, at a convenient distance from the city centre and Gamla Stan. In addition to ABBA The Museum, the building also houses a hotel, exhibitions about pop music, a restaurant & bar and a popular shop. The newly built Glashuset contains exciting new elements, including the possibility of live music. Welcome to POP HOUSE – the beating heart of Swedish music.

Please visit the website to find out more: www.pophouse.se

About Cirkus

Cirkus at Royal Djurgården was opened on 25 May 1892 to host the major circus companies of the time. Through the years Cirkus has become a general event centre with concerts, conferences and TV recordings, but above all else it plays host to theatre, musicals and shows. On 15 October 2015 Skandiascenen, a newly constructed building with a stage on two levels, was opened next to Cirkus in collaboration with Skandia. Cirkus is above all else an arena for large-scale musicals. and Benny Andersson’s and Björn Ulvaeus’ Swedish productions have been performed here. Kristina from Duvemåla, which was seen by over a million visitors in Sweden, had its Stockholm season here, CHESS was performed for more than 500,000 theatregoers during 2002/2003, and the mega success MAMMA MIA! had its premiere at Cirkus in February 2005 and had been seen by audiences totalling more than 800,000 as of January 2007.

Please visit the website for more information: www.cirkus.se