ABBA THE MUSEUM IS EXPANDING!
WORLD PREMIERE OF THE INTERACTIVE EXHIBITION ABOUT THE POP SENSATION ABBA TO BE UNVEILED AT ABBA THE MUSEUM IN MAY 2018!
It has been 36 years since Sweden’s most successful music export stopped performing together, but their songs are played more than ever today. Five years after the museum opened, a whole new exhibition about the group’s members will be unveiled at ABBA The Museum in Stockholm. It is an exhibition that shows what they have been doing since their time with ABBA. Visitors are taken on a journey through decades of music, with the focus on Anni-Frid, Björn, Benny and Agnetha. Interactive elements are mixed with new chapters in this permanent story of music. Because some music never dies – it multiplies! The exhibition will open to the general public on 8 May 2018.
– It covers just over 35 years and looks at a range of exciting musical collaborations pursued by Anni-Frid, Björn, Benny and Agnetha. Portraying some of these has been an immense and interesting challenge. The success of ABBA created a platform for these four artists to develop different personal projects without having to think about anything but ensuring that the result was the best that they could possibly create and something about which they could be proud. We look at the musicals, solo albums and films in a digital and analogue approach, and include new interviews. In keeping with the style of ABBA The Museum, we create imaginative environments with exciting interactivity, says Ingmarie Halling, Creative Director/Curator, ABBA The Museum.
– This exhibition is a welcome and important addition to ABBA The Museum. We want to show visitors that ABBA is still around us today and that the band members have managed to keep their creativity alive throughout all these years. It has been very enjoyable working on this exhibition and seeing it come to fruition, in terms of both the content and the people involved in it. Now another piece of the puzzle has been added to the story about the four band members, which continues to grow! I can hardly wait until we open the exhibition to visitors in May, says Caroline Fagerlind, Museum Director, ABBA The Museum.
For interview requests, press images and further information, please contact:
Stephanie G. Bonn, Zap PR Telephone: +46 (0)8 661 11 75 Mobile: +46 (0)79 77 56 110 Email: Stephanie@zap-pr.com
About ABBA The Museum
WALK IN, DANCE OUT – ABBA is one of the world’s most successful pop groups, selling over 380 million albums. ABBA The Museum is more than a regular museum, it is a place where you can be part of the success story and experience the feeling of being the fifth member of the band. Stand on the stage with ABBA, sing karaoke in the Polar Studio and dance in the music video. You will also find ABBA’s spectacular stage costumes, gold discs, original keepsakes and much more.
Please visit: www.abbathemuseum.com
About POP HOUSE
POP HOUSE is in Djurgården in the centre of Stockholm, a comfortable distance from Stockholm City and Gamla Stan (Old Town). In addition to ABBA The Museum, the building also hosts hotels, exhibitions about pop music, restaurants & bars, as well as a popular shop. The newly-built Glass House presents exciting new opportunities, such as the possibility of live music. Welcome to POP HOUSE – at the heart of Swedish music.
Please visit: www.pophouse.se